THE EQUIVALENT OF 20 FOCUS GROUPS IN ONE DAY!

•Previously run for Waitrose, Tesco, Sainsbury’s, M&S, ASDA + others

•A way of merging research with innovation techniques

•Typically consists of 20-30 respondents and a business Exec team

•The Exec’s get involved directly with the process

•A mixture of formal research & ideas sessions

•Exec’s go away with refined concepts, new ideas and moved forward in one that normally takes several weeks.